In the competitive landscape of investor visa services, effective marketing strategies are crucial for success. This case study delves into how a strategic approach to Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising propelled an Immigrant Investment Visa company to generate over $6 million in revenue in one year. The Visa program itself offers foreign investors the opportunity to obtain a U.S. green card by investing in job-creating projects.
With increasing competition in the market, our client sought to enhance their visibility and attract qualified leads through Google Search Ad Campaigns. The major challenge the client had was wasted ad spend due to keyword cannibalization, a large amount of unqualified leads, and poor reporting system that failed to identify common issues. These conditions decreased trust in paid advertising efforts amongst Investor Managers.
Implementation
The first step was to identify which campaigns were working and pause others to mitigate competition within our running campaigns. However, the pivotal factor in driving qualified leads was the strategic targeting approach employed. This comprehensive strategy encompassed audience segmentation, manual bidding, and precise geographical targeting. For optimal results we conducted thorough location research before launching any campaign.
Conclusion
The outcomes speak for themselves. Within 4 months, campaigns incorporating these changes saw a minimum 51% surge in qualified conversions. Over the course of a year, the average Return on Ad Spend (ROAS) remained impressively high at over 10, with monthly revenue reaching approximately $500,000. This is on top of a yearly costs savings of over $300,000.
